How I’m Adding 30+ People to My List Daily (and More Than 65% of Them Buy)

I'm giving you a peek inside my funnel mad scientist experiments — the exact strategies that are working so well, they’re setting me up to add 10,000+ people to my list in the next year (if not sooner 😉). I'll walk you through a high level overview of my high-intent lead generation with intentionally designed offers (free and paid) that signal buyer intent before someone ever hops on a sales call. 

What’s Inside This Episode:

• Why most traditional lead magnets fall flat — and what to create instead
• The three “Buyer Magnet” offers I’m using to stack sales and leads at the same time
• What your lead magnet must do to attract high-intent buyers
• What a “Hand Raiser” is (and why yours should be stupidly simple)
• What your Signature Sampler™ should always be based on (hint: it’s hiding in your method)
• The Invisible Sales Triggers that increase conversions inside your funnel (without being pushy or needing to convince someone to buy)
• The strategic stacking that makes low-ticket offers lead straight into high-ticket buyers

Get the Buyer Magnets Workshop for $11 with code MAGNET11!

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Transcript

Welcome back to the visionary files. I want to chat about my funnel experiments that I have going on that are going very well. The experiments are going very, very well, and I want to talk to you a little bit about what's working, so that maybe you can do some of this for yourself. So if you are wanting to generate More leads, more conversions, which, I mean, who doesn't really? Like the vast majority of businesses, that's what you're trying to figure out. How can I get more sales? How can I get more sales more easily? How can I get more sales that cost less money to acquire? Like, that's, that's sort of the name of the game. So, I am doing some things that are working very, very, very well, and I want to share some insight as well as some resources for you so that you can potentially do the same thing for yourself. So, I am testing pieces of my own funnel framework. So for background, just in case you are completely unfamiliar with me. And what I'm, what I'm doing, or what, what my background is. So I had an agency where I was doing done for you launches, funnels and ads. So I understand funnel builds very, very well because I was doing it for other people that, like, I didn't even understand their messaging. I understood how to message for them because I understand messaging, but I didn't know their specific, like, I was, I'm not a subject matter expertise, or I don't have subject matter expertise in a lot of the funnels that I was building. Um, and then across different industries. So, uh, so I've got a lot of experience in a lot of different areas to make this work. So I sort of had a big leg up on how do I actually do this? Because I already understood the strategy. And I already had sort of my own frameworks that I knew, like, based on what people are telling me, like, I can do things this way, this would be the simplest path, because I'm always trying to think of what is going to be the simplest path to get you what you want. What is the most straightforward path? And then weigh that against which path is going to wind up being the most profitable, and then making an intentional decision on if those things are not the same, like which do we want to, which makes more sense to take precedence. You know what I mean? So anyway, I understood a lot of the strategy going into this. Um, so my funnel framework that I primarily teach, there's one funnel framework that I, I teach is like my, well, So if you are just, just, just starting out, if you are a, if you are a coach or a um course creator, like I do all of this, or if you're a coach or a service provider, I, I do, like rather than funnel building in the beginning, if you have not yet made consistent sales, I do a lot of, I teach with networking. Um, I think that that is the most efficient. Through networking, I got completely booked out in my own, the first couple businesses was all just like through my network. If you are a course creator or a digital product creator, the first funnel that I teach is actually more simple than the than the funnel that I'm going to explain here. So, If you are not yet making any, any, any sales as a course creator or digital product creator, then I would not start here. I would start with a simple hand raiser into a low ticket offer. I'm going to talk about what a hand raiser is in a second. So it's a very, very simple two-step funnel or a two-off funnel, and then there's nurture that bridges it, so they don't buy right away. So, it's a very simple two-step. Very, very simple, like the most rudimentary thing. But the and like if you're going to build your first funnel, assuming you've already made some sales, the framework that I recommend is my Hive framework. So hand raiser, initial sales point, value add freebie, and then uh your Evergreen high ticket offer or your Evergreen premium offer, like whatever, whatever the most premium part of that offer uh sampling is. So, and I explained this in A couple, then in a couple episodes back, it's the one that's like, um, something about making sales and anti-bro marketing like funnel framework that's anti-bro marketing, something like that. If you want to go listen to the whole thing, you can get the breakdown of the entire funnel framework. But you don't need to know that for right now, just if you're interested and want to know more about the entire entire funnel framework, then that's, that's there, that's available for you. So I've been testing this, not exactly the same way that I teach it because for a lot of different reasons and I'm honestly like that's a whole separate just for transparency. It's a whole separate issue that I'm having around balancing, like I'm doing something that I'm not teaching. Which is interesting. I guess that's without opening a whole can of can of like mindset worms of like what I'm going through. I'm gonna just drop that there and then, and then leave it to continue on so that this doesn't wind up being an hour long. Cause I could go into an entire in an entire separate episode just about the mindset around starting to implement strategies that you are not recommending to your own clients. Although I would recommend the strategies that I'm doing to my clients if they already have funnels in their business, or they've already, if, if there are some, if you have a more advanced business, I would recommend these things to you. Anyhow, I'm using the three primary offers that are bier magnets. So you've heard of a lead magnet. I call these bier magnets. So the three entry point offers that exist within that hive, the HIVE of that funnel framework that I talked about, 3 of them are buyer magnets. They're designed to magnetize buyers, literally. So that's the hand raiser, that's your value add freebie, which, as a, as a buyer magnet, I call it a perspective shifter, and then Your signature sampler, which is an initial it's one of the initial sales point offer types, but it's a very specific type that's designed to give a sample of your signature work, so that people get it like a taste of what you're, what it's like to work with you before they ever get to that point. So, hand raisers, perspective shifters, and signature samplers, hand raisers are very, very, very simple. Free offers. Perspective shifters are perspective shifting free offers. They're typically longer, they're typically very messaging driven, uh, and then signature samplers are paid. So again, they give a sample of your higher ticket work. Signature samplers have always worked. I have used these in funnel building for years, and that's not, this is not like unique to me. Low ticket offers, micro offers. I know someone who calls them tiny offers. Like there, there are a lot of people who teach micro offer strategy as a way to get buyers into your funnels, so that if you run ads, you can subsidize the cost of um generating, like, you can subsidize your ad costs, essentially. These are called self-liquidating offer funnels, so slow, SLO slow funnels. So, the thing that I do a little bit differently than just a traditional slow funnel with a signature sampler is specifically around the fact that they give a sample of whatever your premium offer is, but they're specifically derived from your framework that you use. And even if you don't have a name for your framework, even if you don't call it a framework, even if you don't call it your own methodology, you have your own framework. If I spoke with you for all of 5 minutes about what it is that you use as a vehicle for transformation to get someone from point A to point B with your offer, I would be able to tell you this is your framework. Like, it's, it's the way that my brain works. I only need to hear someone just like, When I do this with people on a call, I'm like, just ramble. I'm not gonna, I'm just gonna let you go, just ramble on about what it is that you do. And they talk for 5 or 10 minutes and I'm like, here's your framework. It's drawn out. Here's what it looks like. This is this point, that point. I've never been on a call with someone where they're not like, Their jaws just on the floor after it. It's not to toot my own horn. It's like my brain works this way where it's just, I'm like, it's the most obvious thing in the world to me. It's obvious. It's not one of those like, you can't read the label from inside of the bottle things, like my own frameworks are very, very obvious to me too. It's just So easy for me to identify what somebody's framework is, because everyone has one. Whether you realize it or not, everybody has a framework. I guess the asterisk on that is some people might not have a framework if you don't actually have full expertise around what it is that you do yet. Like, if you're still figuring out how to actually help people get that transformation. Then that's a different story. But like, if you actually have been doing this for a while and you have a way in which you actually help people, even if you're like, but I never do it in the same order. It's so different, like, depending on which person it is. I guarantee you, if I talk to you for 5 or 10 minutes, I would be able to identify your framework. So, the signature sampler looks at, well, what is that for you? And even if you're like, well, if I don't have a framework, like how does this help me then? Uh, but you have, what, uh, the question that I would have for you is, what are the, the pillars that, that must be addressed for someone to get the transformation that you offer? This is sort of like framework 101. So there are either pillars or there are processes. So, if you are always taking people through the exact same process, step 1, step 2, step 3, step 4, you have a process framework that is one of my transformation frameworks that I teach. If you have a pillar-based framework, Where you're saying it, it doesn't depend on the order, but for someone to get the transformation that I offer, then they typically need to have all their, all three of these things in a row, or they need to have, not in a row necessarily, but they, I was thinking in my head I was like, this sounds like they need to have all their ducks in a row. So I said what my brain was thinking out loud. But they need to have like these 3 things in order to get the whole transformation. Like I was just speaking probably a month ago to someone who was like, it's all around like body, mind, soul. They need to have each of those three things. And then we, we went from there on like what that looks like. And so there are, there are pillars that are to your work. And if you have a pillar-based framework, I call that one of your conversion frame or I call that a conversion framework. Um, Anyhow, I sort of digress, but your signature sampler covers one of those areas and you show people how it fits in within that methodology of like, you need to have these 2 or 3 things or these 3 or 4 things, typically you're gonna have more than 2. and this is fulfilling one piece of the puzzle. And I personally can show. Like, see, this is the whole big picture, and we're only touching on this one little point. See how it fits in within the big scheme of the entire framework, uh, and see, like, how you might be able to get this is a transformation, this is a transformation, that is a transformation when all of these things are working together. So it's really helpful because they get a sampler of what it is that your work is, and they get They get a taste of what it's like if they were to actually work with you, because they understand what your expertise is around, and they understand the way in which you communicate that expertise. So, it warms people up. Well, I, I'm gonna, I would say it doesn't even always warm people up. It just It reaffirms trust because so many people have lost trust, right? Like we are in a trust recession. People do not trust that you can do what it is that you say you can do. You may as well just go ahead and make that assumption that when you are speaking to people in general, by and large, about your offer, and I'm not talking like talking directly one on one on a, on a sales call, at that point, I would, I would go ahead and make the assumption that they are interested. But when you are creating content, when you're putting content out in the world, I would go ahead and make the assumption that people don't trust that you can actually do what you say you can do. Because realistically, we are in a trust recession, and a lot of people have been burnt by people who said they could do something that they could not actually do, or they could do it, but they could only do it for a very small percentage of people that they worked with. And we don't want to make unicorn promises, because, sure, can you, is it possible that you can have a six-figure business built within the next 90 days? Of course, it's possible. Of course it's possible, but like how many people are actually doing that? It's a unicorn promise, and people are, you know, and in 2020, if you would have said to someone like, I can help you build your business to six figures within 90 days, people would have been like, shut up and take my money. Today, people would be like, uh, you're a liar. Like, I don't believe you. So it's these offers, signature samplers are specifically designed to create more trust with people. And so you have this intentional sort of suite of free or very low ticket offerings that are designed to signal buyer intent. That's the whole point. That's why they are buyer magnets. So there are a couple things that, that go into, if you want to have a buyer magnet, you want, you must have these couple of things. They must be able to signal user intent, signal, signal buyer intent. And this sort of comes around. Um, like being willing to alienate people and not have just big lofty desire-based promises from whatever that free thing is, but like really get into what is the behavior of someone who actually wants, what it is that you offer, and how can you figure out how to speak to what that is? Like the example that I've been using, because I've been recording a bunch of content lately, um, for my actual, I'm re-recording my entire I'm rebuilding my entire product suite at the moment, which is so much work. And it's going to be so worth it at the end of the day. Like, I'm starting to see the light at the end of the tunnel. At any time I'm re-recording a lot of my actual educational, like, course content. And one of the examples that I've been using is around, like, if someone is a nutritionist, well, there are a lot of ways to help someone as a nutritionist. And unless you are like, World famous and you have a massive following, and you've written books and you've done all these things and you're kind of like a celebrity nutritionist. Then it's really helpful to have a primary focus of like, what, what can you do? And this is not about having a niche. This is not like you can do whatever you want, but your offers should have some specificity to them. So if you know that through your nutrition offering, you are primarily, um, your work is primarily suited toward hormonal-based eating that is most beneficial for regulating insulin levels in perimenopausal women, then Why would we be speaking to general nutrition? We wouldn't, I wouldn't, I wouldn't recommend that. So we want to speak directly to user intent of we're not trying to bridge a gap around someone's lack of knowledge, we're trying to speak directly to what they already know. And what their awareness levels are, so that they go, oh, I, I know that I want that. And if they know they want that because they know they want that, that naturally makes them a better fit buyer for whatever your big offer is. So it has to signal user intent. It has to signal, signal buyer intent. You also want them to be super short. Like hand raisers are stupidly short. It's like one thing, one very simple thing shouldn't take very long to get through. Perspective shifters are a little bit longer, um, but they are meant to shift someone's perspective, and that's why in, in the value add funnel framework, we don't do them as one of the entry points. You can do these as an entry point, but there's a reason that I stack it in the middle as a nurture mechanism rather than a detonation entry, entry point. So, and that's really just my own terminology for like, we, we're not, we're not using them to attract people as like the first exposure to you until we have a better understanding of how the entire funnel pieces, like how all the pieces start to function together. Um, because they are a little bit longer. There's just a little bit different. So I, I don't want to get too far into the weeds on like what that looks like, but the perspective shifters take a little bit longer for someone to actually work through. And then a signature sampler is something that's going to also be relatively short, even though they're paying for it. So it's probably going to give someone a win that's not going to take them much longer than a couple hours to get through, and they are going to experience a win. That's another, that's another key. They have to, they have to be short enough for someone to actually consume beginning to end, and they have to actually offer someone a win. In some way, shape, or form, and they also should be, not all of them, perspective shifters aren't going to necessarily ask someone to take action, um, but hand raisers and signature samplers are. You want someone to be doing something that's actionable. Um, and then speaking to the awareness level of someone who has interest in buying that speaks back, that's that sort of shoots back to buyer intent, um, and buyer intentions, and you're using invisible sales triggers throughout. So the invisible sales triggers, there are a handful of them, but specifically we are using in this case, the, the invisible sales triggers of trust, safety, and connection. So we build trust through messaging, we build safety through frameworks. So when you have your own framework that develops a much deeper level of authority. And with like a hand raiser, you're probably not like showing them, you're not necessarily showing them what that looks like, but you are reinforcing it through conversion anchors, which are their micro frameworks. I don't always teach them this way, but they're micro frameworks, essentially, that, so like a conversion anchor is an example of a conversion anchor. It's very meta. An invisible sales trigger is a conversion anchor. It, it drives desire and drives curiosity, or both. Um And so you're using your own language around things. So you're naturally and then connection is created through story. So you're naturally spinning things that develop more and more trust, safety, and connection in order to get someone to purchase from you. So there, it's really it's very strategically built. Like when I go through, this is how you create these things, it's quite strategic. So I have been testing these things. I have been building out my own signature samplers. I have been building out my own hand raisers. And I just released my first, as I did two of them, my first two perspective shifters. I released two private podcasts, um, and I'll tell you about them in a second. But as I've been testing this, I now have some data that I can share, and that's really what I wanted to come here and share around this, is I'm now at a point where I'm averaging 30 leads per day on average, around, which puts me on track to be able to actually hit. If I do nothing more than I'm doing currently, that puts on track to be able to hit those extra 10,000. Now, of course, people are gonna wind up dropping off from that, so I probably do need to up this a little bit. But like, in theory, it puts me directly on track. 3, 30, 30 leads per day is about 900 per month. So then that would, 900 times 12 months. Like that gets me where I would want to be around bringing 10,000 people on this year. But assuming that people are going to unsubscribe, like that number probably needs to be a little bit higher, but That's, I'm really happy with where this is at so far, and it's gonna be really, really easy to scale because I am only just now starting to put money behind it, like real money behind it through ads. So, and it's, well, I'm not gonna get too far into the ad strategy, that's a different episode for a different day. Um, but I'm really, I'm pleased with that because hand raisers are working like they just work really well to get people on your email list. And even though of the three bier magnet types, hand raisers perspective shifters, signature samplers, hand raisers have the lowest buyer intent. Um, it goes like that's the order. Handraisers have the the lowest buyer intent, perspective shifters have more, signature samplers have the most, because if someone is willing Pay for it. Like, obviously, that naturally signals that someone is wanting to pay for the solution. So there's a higher level of buyer intent there. But hand raisers are like, they work very well to signal buyer intent, but with volume. Like, if you want a volume of people that are going to be more likely to purchase from you than just any old lead magnet that may or may not have like actual strategy behind it. Um, which again, like we could just do an entire episode just on like why traditional lead magnets or maybe not the way. Um, but it's, it's working very, very, very well. It's really easy to get people on, on my email list through these. And then of those 30 people per day who are buying, so I'm sampling about a month and a half month worth of data at this point. So it's not that, it's not that much, but, um, I'm of those approximately 30 people per day, I'm getting of those people, about 65% of them are buying something. 65% of those people are buying. So, for every 100 people, 65 of them are purchasing something. Now, this is all like low ticket stuff. Um, and I don't want to talk about high ticket yet. That will be a separate episode when I have a little bit more data around it because I want to go through a longer buying cycle with people, um, because the buying cycle is gonna be naturally longer for something that's higher ticket. I also don't totally have all of my high ticket nurture mechanisms built out, just Just to be fully transparent. Like that's, like I, did I say this in the beginning? That that's the thing that I focused on the least. Um, it is the thing I focused on the least, even though I have made sales every, literally every day. Like I said, going into this year, I was like, it's gonna be, I am entering my hashtag daily sales era, and that is exactly. what I've done. I have made a sale every single day. I get stripe payouts every single weekday. I get money hitting the bank every single weekday. Predictable sales, regulate my nervous system, but, but daily sales bring me joy. Let me tell you, it's very fun to get, to make sales literally every day. Um, but of those 30 people, about or Of those, so we could say approximately 900 people per month. About 65% of them are making a purchase, even a low ticket purchase. A couple of them have actually gone on to buy something that's more than just low ticket, but I also need to get the data on were they in my audience to begin with. And that I don't, I don't, I just haven't gone that far yet. So we're, we're, we're talking like just on the freebies and the low ticket stuff for right now. And In more interesting data point that I went and found is about 10% of those people are buying within an hour. And I would say it's probably less than that. It's probably within 10 or 15 minutes. 10% of them, because I am trip wiring almost everything free that I have, about 10% of people are making a purchase almost immediately, and A 10% conversion rate on the trip wire is like chef's kiss, and it makes me very optimistic, for I haven't started to do this yet, but it makes me very optimistic for being able to start running ads directly to low ticket offers, which is going to cost more. Um, but it's going to get more high intent leads. So it's because when I start running ads to signature samplers, people who purchase them are going to have higher buyer intention. Like I said, you know, it's the it has the highest buyer intent of the three types of bier magnets. So it's, that gives, that's a really good, from having done this test that gives me really good data to feel more comfortable putting larger amounts of money behind ad spend now that I'm there. And I say that. Having been comfortable doing that in the beginning, I just wait, I did wait to have the data, even though I know that I know how to run ads because my agency ran ads. So I know that I'm very good at running ads. So, you know, most of this data is coming without much without much ad spend, and it's also coming without much social media. Like, it's coming primarily through testing, um, trial reels, which have worked, uh, which have worked very, very well, and testing through, um, Testing through some bundled promotions. I've been doing bundles lately. There's a couple different places that they've come from, but it's been like, it's been very low lift for the most part for me. Uh, so it's getting really, really, really good results. I'm gonna drop it there and say, before this gets too long, cause I do want to keep this on the shorter side, is I would invite you if you do want to learn a little bit more about this. There are a couple of different things, there are a couple of different directions that I can point you to. So, If you want to get in on the private podcasts, which are more, they're not so much about biom magnets, but they are more broadly like around my entire sales system. So one of the private podcast, one of the secret podcasts is your 1st 10 sales. So if you are not yet making consistent sales, I would recommend your 1st 10 sales as the, as the secret podcast that you access. And even if you have already made 10 sales, but it's taken you months and months and to make them, I would still go there. Like if you are not yet making consistent sales, I would start with your 1st 10 sales. But if you are already making consistent sales, then the second private podcast or the second secret podcast, I guess they're the same thing, those terminal the terminology interchangeable is um called predictable sales. So if you are already making consistent sales, now I want to talk about predictable sales, where you are making, eventually you can be making daily sales, which is super fun, or you might be, you know, in a, in a point in your business where you could start making daily sales like right away. So those will be linked in the show notes, um, if you want to check those out. And if you're like, let me skip to the good part, I have a training on creating biomagnets, that's only $11 and that will be linked, it's, it just goes into a lot, it just goes into more depth. It's about an hour and a half long training, so it goes into more depth on what it actually looks like to create a biomagnet. That'll be linked in the show notes. It's like $11. As of right now, if you're listening to this close to the publication date, it's only $11 to make it just like super, super simple and super accessible. So I'll link all of those in the show notes. If you have any questions, please do feel free to, um, reply to an email if you got this in an email. Uh, if you want to send me a message on Instagram, that's linked in the show notes as well. Send me a message. I'm happy to answer uh some questions if you, if you would like to. I hope this is helpful for you and I will catch you on the next one.